College Bowl GuideDecember & January
- 110,000+ fans (Insight Bowl, Fiesta Bowl, Fiesta Bowl Block Party)
- Target Demo
- Adults 25-64
The College Bowl Guide is now also the "official guide" to the Fiesta Bowl Block Party, giving you unique access to the 100,000 people who decide to spend their New Year's Eve in downtown Tempe.
The College Bowl Guide encapsulates the complete bowl experience with information about the teams, the game, the events and the Arizona experience, including dining, drinking, golf, day trips, casinos, outdoor entertainment and shopping.
* Source: 2011 Tostitos Fiesta Bowl
Over 110,000 attendees will bring $320+ million to the Valley economy.